I design digital products that refine data into insights 
I believe that B2B applications should be just as elegant & easy to use as popular consumer apps
Bay area based product designer
I manage a cross-functional team including front-end development, product design, and AI analytics

Professional Highlights

  • Design enterprise applications driven by Artificial Intelligence / Machine Learning at Noodle.ai, where I lead the UX and UI design of our two flagship applications
  • Branding, UX, visual design, user research and insights at Smart Design
  • Branding, web, and application design at Epsilon for clients such as American Express, Google, Hitachi, and Cooley Law

How is an enterprise app like a shower dial? I'll tell you in this blog post.

From time to time I'm asked about my design process. You can learn about it here.

Software expertise:
I’ve used a lot of raster and vector editors over the years. These days I spend a lot of time in Figma, Jira/Confluence, and of course Slack.

My last name is pronounced row·tee, like the Indian flatbread.

I've got a dog, a cat, two kids, and a red road bike.

Want to know my work history?
View my Linkedin profile→