Noodle.ai
An AI-powered SaaS solution assisting distribution supervisors to foresee and tackle supply shortages before they occur.
Organization
Noodle.ai
My title
Lead Designer
Tags
AI/ML, SaaS, B2B, Supply Chain
Platform
Web application
What I worked on
Product Design
User Research
User Experience
Visual Design
Prototyping
Background
The global supply chain is hugely volatile, and if products aren’t available on the shelves when consumers want them, companies loose money. Inventory Flow was built to mitigate these risks. However, the app was suffering from a bloated, unintuitive interface, and we discovered that our customers were not using the existing UI.
What I did
I was brought in to fix a UI that had become overly complex and didn’t address the needs of our users. I was the lead product designer on the product, and while I worked closely with our product and engineering teams, I drove the redesign.
Before
After
Stakeholder Interviews
Noodle's internal stakeholders had different priorities
User Testing
Remote, moderated testing — a handful of existing users walked me through their key tasks in the application.
— Distribution Planner
Key Findings
Need to zoom out to see interdependence of warehouse nodes across network
Get lost without consistent underlying navigation
Want to compare different distribution plans with scenario analysis
Final Design
Switch between different “Distribution Plans”, or compare plans side by side
Small multiples show supply and demand predictions across hubs
All SKUs available for single click navigation
View the entire supply chain network on a single screen
Results
The update dramatically improved user satisfaction, while the subscriptions increased by 150%. Further, after the update users began making updates within the app so that Noodle can record & identify value captured.
