A powerful analytics tool that enables Google's email marketing managers to gain valuable insights from their email data
Organization
Epsilon
Client
Google AdWords
My title
Art Director — Digital
Platform
Web based internal tool
What I worked on
Product Design
Visual Design
Prototyping
Background
Email marketing managers for the Adwords product at Google were running reports to measure the success of all of their many email campaigns. Google came to Epsilon to create a tool to speed up and improve their data analysis capailities.
My contribution
I was an art director designing UX and UI for Epsilon. I worked in a small group to deliver this product to Google.
All pertinent success metrics for email campaigns is shown across a time dimension.
Calendar
In the calendar section, the user can see a visual heat map to see trends that occur over the course of the month. By using the metric drop-down, the user can heat map any of the five main metrics.
Results
Sampi was a huge success within Google. Numerous product beyond Adwords adopted it, and it helped build a relationship between Google and Epsilon.
